Just How Scary Am I? — Wacky Big Firm Behavior

Oh, the wacky, wacky things big firms do.

My firm just took over a business litigation matter that has been going on for about eight months. It’s the usual nonsense where my client left a company and the company doesn’t want him to compete, so it is claiming he took trade secrets. I’ve had probably 50 of these over the years, and never once has the strategy worked. They try to beat the client into the ground, and when it doesn’t work, they slunk away. Shame on the attorneys who prosecute these cases.

But this one is getting entertaining very quickly. The Plaintiff company is represented by what appears to be a huge firm. I’d never heard of the firm before this action, but they list 30 offices on their letterhead, with offices all over the globe, and five here in California.

In typical fashion for some big firms, every time we’ve been to court, at least two attorneys have shown up from the other side. Continue reading

Why You Should Be Using Evernote

I’ve said it before here. After deciding not to write about a program like Evernote because I assume everyone is using it, I run across an attorney who says, “Evernote, what is that?”

If you use a computer and any smartphone or tablet, then Evernote should be at the heart of your organizational life. I have tried every sort of planner and to-do software, but Evernote beats them all due to the automatic sync between all your devices. Your notes, thoughts, documents, images, whatever will always be with you.

And it’s free.

If you go to YouTube, you’ll find hundreds of tutorial videos for Evernote that will show you how to tap its full potential. Here are two to get you started, the first being a basic tutorial that will show you the functionality of Evernote, followed by one specific to the emailing feature.

Stop Attaching Documents to Your Complaint

Businessmen climbing upThe planets must be aligned or misaligned as the case may be, because I’ve been flooded with callers who are dissatisfied with their current attorneys, and want to fire them to hire me.

I get a lot of these calls, and reviewing the cases to decide if I want them gives me great insight into the manner in which other attorneys handle cases (and the terrible ways that some organize their case files). I have just reviewed my fourth complaint of the day, and encountered one of my pet peeves. I had to take a moment to vent.

All of the complaints were guilty of the offense, but one particular complaint, with attachments, is 125 pages long. The attorney has seriously over-pleaded the case, and that is a topic for another day, but he has also attached 12 exhibits.

It’s actually not proper to attach some exhibits to complaints, and it is often a really bad idea to do so. In the case I was reviewing, the attorney had attached the contract, and I would venture to say that most attorneys would do the same.

Think before you attach! Even in a breach of contract action, you don’t have to attach the contract (at least not here in California). The problem with doing so is that anything you attach to a complaint becomes an allegation. The defendant is then free to cite to any provision in that contract to support a demurrer or other motion. Continue reading

How Does Google Work?

In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I discuss all the factors Google looks at to determine which search results will appear on page one.

I came across this very good video that discusses the issues as well, and provides a basic summary of how Google works. The video covers only the basics, but I really like the example used to explain incoming links, which also covers the importance of proper anchor text. I also appreciate that the author never tries to sell anything.

As set forth in How to Create a Big, Fat Pipeline, backlinks are important, and they are something you should strive for, but as I show, you can land on page one with no backlinks.

Enjoy!

Five Reasons Attorneys Fall for SEO Scams

In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I provide the following anecdote:

There is a classic Peanuts comic, where Linus is going door to door trying to sell wadded up pieces of paper as cat toys. His sales presentation is good, but he never makes a sale. He asks the cat owners to picture the hours of fun their cats will have playing with the wadded up piece of paper. Nonetheless, he can’t get past the fact that he’s selling wadded up pieces of paper. He loses the sale every time, because the prospective customers realize and explain that they can wad up their own pieces of paper.

I don’t know why that comic stuck with me, but I see it played out over and over in real life, especially on the Internet. To this day, solo practitioners who can’t afford it are spending thousands of dollars to have people build websites for them. To fulfill my continuing education requirements, I was at a law firm marketing seminar recently where someone claimed that incoming links are essential to successful search engine optimization (SEO). He claimed that you should have 30,000 incoming links to your site, and as luck would have it, he just happened to offer a link-building service for the “limited time, have to buy it now or the offer is lost for ever” price of $1,950 per month. He normally required a one year commitment, but attorneys signing up on the spot only had to commit to six months. Attorneys were lined up to pay $1,950 per month — a total commitment of almost $12,000 — for incoming links to a single website! The website fiverr.com offers 50,000 incoming links for just $5, and they are just as worthless as what this person was offering.

These sorts of absurd SEO claims and pricing are far too commonplace. By accident or design, many so-called SEO experts mystify the process so that you won’t realize it’s just wadded up pieces of paper, and you can wad your own paper, thank you very much.

I came across an interesting article by Jared Jorde entitled 5 Reasons Attorneys are Easy Marks for SEO Scams on a blog called LawLytics. Jorde has apparently witnessed the same sort of nonsense I reported, and provides a detailed look at the reasons behind the phenomenon. The article is worth a read to make sure you don’t fall prey to one of the scams yourself.

In Big Fat Pipeline, I explain how to create your own websites for just $6 per month, and I use that as a point of reference when someone is offering to create websites for me. I have no objection to farming out that work, and although I have no experience with LawLytics, I’d bet their websites are fancier than my own meager efforts. You went to law school to practice law, not to create websites. So by all means allow the pros to create your sites if your budget permits, but just keep in mind that it isn’t magic, and you can wad your own paper.

iPad Tip for Lawyers: Put Your Contact Information on Your Lock Screen

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