How Content Marketing and SEO Overlap

Content marketing has seen a surge in popularity in recent years. This often prompts the tired old claim that SEO is dead of course. It isn’t, but it has had to adapt and evolve to suit the modern web just as other disciplines – such as web design – have had to. Now, good SEO is not just about link building, keywords and technical SEO, it’s about social, content and building relationships too.

Sourced through Scoop.it from: xen.com.au

Here is an interesting and informative article by an Aussie, about the interplay between content marketing and SEO. But the author, like most, fails to emphasize the niche factor.

In my law firm marketing book, I use the example of a random set of characters, such as jqa8t9q03u5134. If you create a site containing the keyword jqa8t9q03u5134, and someone searches for jqa8t9q03u5134, I guarantee your site will come up on the first page of Google for the keyword. Most likely, it will be the only site returned.

So what is the point of this story? Continue reading

Judge resigns amid allegations she retaliated after rebuffed Facebook request, exhibited paranoia

A Florida judge has resigned before the resolution of ethics charges alleging she “repeatedly expressed paranoia” and exhibited “inexplicable” and “disruptive” behavior.

Judge Linda Schoonover of the Seminole-Brevard circuit court plans to retire Aug. 31,

Source: www.abajournal.com

The fascinating part of this tragic story is the Facebook incident.

The judge was presiding over a divorce action, and sent a Facebook friend request to the wife. The wife, understandably concerned that she would get a friend request from the judge on her case, asked her attorney what she should do. Her attorney advised her to ignore the friend request.

The judge was not pleased. She allegedly retaliated against the wife by ordering a very unfavorable, and inexplicable, division of the marital assets.

I’m reminded of that scene from Fatal Attraction, where the character played by Glenn Close says, “I will NOT be ignored,” before later boiling the bunny.

Be careful who you fail to friend.

See on Scoop.itCalifornia SLAPP Law

How to Write Like a Pro in a New Content Niche

Here’s how to pivot your style and approach to write informative, engaging content in a new niche – Content Marketing Institute.

Source: contentmarketinginstitute.com

I want to share this great, very detailed article on creating content for a niche. Although not specific to law firm marketing, the concepts are the same.

One thing you should be doing is to monitor the most popular articles on your own blogs, in order to provide more of that sort of content. In this article, you’ll learn how to do the same for other blogs, in order to increase your awareness even further.

If you want to take your firm to new levels with an effective content marketing plan, be sure to read my Niche Marketing Roadmap series.

See on Scoop.itLaw Firm Marketing