The problem with offering app reviews is that the publishers might later pull the plug on the app. Such was the case with a great app called Cardmunch. Back in 2012, when I would still occasionally attend networking functions, I would use this app to scan all the business cards I collected. What made it…
Category: Business
Law Practice Tip: Using the HP Envy 120 Printer
NOTE: Hard to believe I originally posted this article seven years ago, but I checked and this great printer – the Hp Envy 120 – is still available on Amazon, through third-party sellers. I ended up with two of these, I liked the form factor so much, but ultimately replaced the one in the conference…
Putting the “Alternative” Back in Alternative Dispute Resolution
A recent settlement victory showed me once again that you can achieve amazing results at a mediation if you never lose sight of the fact that you are unrestrained by any “negotiating rules”, even if (or perhaps especially because) no one else in the room understands that to be the case. Most who attend a…
Flat Fee Arrangements Promote a Winning Practice
Flat fee arrangements are amazingly liberating. Most of my fellow litigators won’t take a case on a flat fee, either because they are concerned that they will grossly underestimate the time the case is going to take and end up with an effective hourly rate of $25, or simply because they think they’ll make more…
My Experience with Stephen Fairley and The Rainmaker Institute
The Rainmaker Institute, headed by Stephen Fairley, is a law firm marketing “school” of sorts, where you can learn how to promote your firm primarily with Internet marketing. I’ve never attended one of the paid “Retreats” offered by The Rainmaker Institute, but on two occasions I have attended MCLE functions such as the California Solo and…
Just How Scary Am I? — Wacky Big Firm Behavior
Oh, the wacky, wacky things big firms do. My firm just took over a business litigation matter that has been going on for about eight months. It’s the usual nonsense where my client left a company and the company doesn’t want him to compete, so it is claiming he took trade secrets. I’ve had probably…
A Big, Fat Thank You for Making Big, Fat Pipeline the #1 Law Firm Marketing Book on Amazon
The number one book on law firm marketing. One year ago today my book on law firm marketing appeared on Amazon, and shot straight to number one among all the books in that category. It occasionally drifts down to 2, 3 or 4, but for the most part it has remained #1 throughout the year….
How Does Google Work?
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I discuss all the factors Google looks at to determine which search results will appear on page one. I came across this very good video that discusses the issues as well, and provides a basic…
Five Reasons Attorneys Fall for SEO Scams
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I provide the following anecdote: There is a classic Peanuts comic, where Linus is going door to door trying to sell wadded up pieces of paper as cat toys. His sales presentation is good, but…
Attorney App of the Week – Car Finder Reminder
I drove out to Riverside Superior Court today for an ex parte application set for 9:30 a.m. In Southern California, as I’m sure in many other metropolitan areas, you just never know how long it will take to get somewhere due to the vagaries of freeway congestion. Drives times are always stated in ranges, as…