The Rainmaker Institute, headed by Stephen Fairley, is a law firm marketing “school” of sorts, where you can learn how to promote your firm primarily with Internet marketing. I’ve never attended one of the paid “Retreats” offered by The Rainmaker Institute, but on two occasions I have attended MCLE functions such as the California Solo and…
Category: Internet Marketing
A Big, Fat Thank You for Making Big, Fat Pipeline the #1 Law Firm Marketing Book on Amazon
The number one book on law firm marketing. One year ago today my book on law firm marketing appeared on Amazon, and shot straight to number one among all the books in that category. It occasionally drifts down to 2, 3 or 4, but for the most part it has remained #1 throughout the year….
How Does Google Work?
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I discuss all the factors Google looks at to determine which search results will appear on page one. I came across this very good video that discusses the issues as well, and provides a basic…
Five Reasons Attorneys Fall for SEO Scams
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I provide the following anecdote: There is a classic Peanuts comic, where Linus is going door to door trying to sell wadded up pieces of paper as cat toys. His sales presentation is good, but…
Something to Consider When Advising Your Clients About Litigation or Appeal
Too many attorneys defend cases that have no defense. Over the years I have been sorely disappointed to learn that many attorneys don’t see a problem with that, and have no clue that it is not permitted. In California, for example, the Rules of Professional Conduct prohibit accepting employment by a client if the objective…
Let Me Google That For You
I just had one of those “how did I not know about this great website” moments. But first let me tell you how I’m going to use this site. Here is how the call typically goes. Caller: “I just got fired and my union isn’t doing anything about it.” Me: “Oh, I’m so sorry, we…
“Freemiums” are a Great Law Firm Marketing Tool
“Freemium” is a business model that works by offering a product or service free of charge (typically digital offerings such as eBooks) while charging a premium for advanced features, functionality, or related products and services. The word “freemium” is a portmanteau* combining the two aspects of the business model: “free” and “premium”. Thanks Wikipedia. Freemiums…