NOTE: Hard to believe I originally posted this article seven years ago, but I checked and this great printer – the Hp Envy 120 – is still available on Amazon, through third-party sellers. I ended up with two of these, I liked the form factor so much, but ultimately replaced the one in the conference…
Category: Starting Your Own Firm
How Content Marketing and SEO Overlap
“Content marketing has seen a surge in popularity in recent years. This often prompts the tired old claim that SEO is dead of course. It isn’t, but it has had to adapt and evolve to suit the modern web just as other disciplines – such as web design – have had to. Now, good SEO…
Don’t Be That Attorney — Misstating Record on Appeal
As reported elsewhere, we received a very satisfying verdict of more than $1.5 million resulting from a defamatory email sent by a defendant, concerning our client. The defendant did not go silently into the good night, and appealed the verdict, claiming that there was insufficient evidence to support an award of that size. That’s all…
Flat Fee Arrangements Promote a Winning Practice
Flat fee arrangements are amazingly liberating. Most of my fellow litigators won’t take a case on a flat fee, either because they are concerned that they will grossly underestimate the time the case is going to take and end up with an effective hourly rate of $25, or simply because they think they’ll make more…
A Big, Fat Thank You for Making Big, Fat Pipeline the #1 Law Firm Marketing Book on Amazon
The number one book on law firm marketing. One year ago today my book on law firm marketing appeared on Amazon, and shot straight to number one among all the books in that category. It occasionally drifts down to 2, 3 or 4, but for the most part it has remained #1 throughout the year….
Stop Attaching Documents to Your Complaint
The planets must be aligned or misaligned as the case may be, because I’ve been flooded with callers who are dissatisfied with their current attorneys, and want to fire them to hire me. I get a lot of these calls, and reviewing the cases to decide if I want them gives me great insight into…
How Does Google Work?
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I discuss all the factors Google looks at to determine which search results will appear on page one. I came across this very good video that discusses the issues as well, and provides a basic…
Five Reasons Attorneys Fall for SEO Scams
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I provide the following anecdote: There is a classic Peanuts comic, where Linus is going door to door trying to sell wadded up pieces of paper as cat toys. His sales presentation is good, but…
Attorney App of the Week – Car Finder Reminder
I drove out to Riverside Superior Court today for an ex parte application set for 9:30 a.m. In Southern California, as I’m sure in many other metropolitan areas, you just never know how long it will take to get somewhere due to the vagaries of freeway congestion. Drives times are always stated in ranges, as…
Should You be Suing for Civil Extortion?
A few days ago I reported on the case of Miguel Mendoza v. Reed K. Hamzeh, which found that an attorney’s demand letter amounted to extortion since it threatened criminal prosecution if money was not paid. The threatened party turned around and sued for civil extortion, and defeated the anti-SLAPP motion brought by the attorney…