The number one book on law firm marketing.
One year ago today my book on law firm marketing appeared on Amazon, and shot straight to number one among all the books in that category. It occasionally drifts down to 2, 3 or 4, but for the most part it has remained #1 throughout the year. Other than the readers who find it while doing a search on Amazon, the only other source of promotion is here, and on my companion site, Your Own Law Firm. Thanks to those of you who have purchased the book. I hope you were able to implement my suggestions, and that they are working for you as well as they have worked for me.
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e feedback has been amazing. I love hearing from those who have applied the principles and write to me to let me know how well they are working. But my favorite email was from an attorney who wrote to say she must be doing something wrong because she’d seen no increase in phone calls from potential clients after doing what I suggested. A couple of days went by before I had the time to review the one website she had created, and while she had followed my advice to the letter in selecting a URL, she had not implemented the other two parts of the Trifecta discussed in my book. I called her to explain what she had missed, but she advised me that in the days since her email to me, the website had “kicked in” and was generating calls. And that was with the implementation of just a small part of the technique set forth in the book. That was very rewarding.
Thanks again.