The problem with offering app reviews is that the publishers might later pull the plug on the app. Such was the case with a great app called Cardmunch. Back in 2012, when I would still occasionally attend networking functions, I would use this app to scan all the business cards I collected. What made it…
Category: Law Firm Marketing
Law Practice Tip: Using the HP Envy 120 Printer
NOTE: Hard to believe I originally posted this article seven years ago, but I checked and this great printer – the Hp Envy 120 – is still available on Amazon, through third-party sellers. I ended up with two of these, I liked the form factor so much, but ultimately replaced the one in the conference…
The Definitive Guide to Starting Your Own Law Firm . . . Is Here!
My series on starting your own law firm is now live! This site is devoted to the practice of law, but the companion site — YourOwnLawFirm.com — deals primarily with law firm marketing. This series is in response to all of you who wrote to say, “You know, Aaron, that law firm marketing stuff is…
A Big, Fat Thank You for Making Big, Fat Pipeline the #1 Law Firm Marketing Book on Amazon
The number one book on law firm marketing. One year ago today my book on law firm marketing appeared on Amazon, and shot straight to number one among all the books in that category. It occasionally drifts down to 2, 3 or 4, but for the most part it has remained #1 throughout the year….
How Does Google Work?
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I discuss all the factors Google looks at to determine which search results will appear on page one. I came across this very good video that discusses the issues as well, and provides a basic…
Five Reasons Attorneys Fall for SEO Scams
In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I provide the following anecdote: There is a classic Peanuts comic, where Linus is going door to door trying to sell wadded up pieces of paper as cat toys. His sales presentation is good, but…
Something to Consider When Advising Your Clients About Litigation or Appeal
Too many attorneys defend cases that have no defense. Over the years I have been sorely disappointed to learn that many attorneys don’t see a problem with that, and have no clue that it is not permitted. In California, for example, the Rules of Professional Conduct prohibit accepting employment by a client if the objective…
Attorney App of the Week – Sign-N-Send
Litigation can move fast. Under normal circumstances, there should be sufficient time for clients to review and execute declarations and verifications, but what about an ex parte hearing noticed for tomorrow? By the time you draft the opposition, there might only be hours for you to obtain a signature from the client on a supporting…
Law Practice Tip: Hide Your Receptionist
As business people go, attorneys might be the worst offenders at doing things just because it’s what everyone else does. One example of this that recently dawned on me is the way they use their receptionists. Most park them in the lobby, and that’s a terrible arrangement. In most cases, your receptionist should not be…