My series on starting your own law firm is now live! This site is devoted to the practice of law, but the companion site — YourOwnLawFirm.com — deals primarily with law firm marketing. This series is in response to all of you who wrote to say, “You know, Aaron, that law firm marketing stuff is…
Get a FREE Copy of the #1 Law Firm Marketing Book on Amazon
I love e-books, and manage to go through four or five per week, mostly nonfiction. How do I go through so many books in a week? As I explain in more detail here, I use my Kindle’s text-to-speech function, cranked up to two or three times the normal speed (no, there is no chipmunk quality),…
How to Sign a PDF Without Printing and Scanning
So you’ve received a PDF document by email that you need to sign and return, or you’ve sent one to your client to sign. How do you accomplish that task? Do you print the PDF, sign the document, scan the document, and then email it? If you do, you are being unnecessarily inefficient. There is…
How To Get Back a Closed Tab
I might be the only one who does this, but I was very excited to learn this shortcut. When using Chrome (this also works for Internet Explorer and Firefox), I soon accumulate so many tabs across the top of the browser that I can’t tell what’s what. I then start closing tabs and occasionally realize…
Best Client Call of the Week
A “potential client” called this morning to discuss the case she has going in a foreign country. In order not to offend any of the residents of that country by repeating what she said, I won’t identify the country except to say that it is a small, non-English speaking country that I had to run…
Why I Love Being a Lawyer — Taking Bank of America to the Woodshed
In case you missed it, there was a video posted on YouTube a few years back, consisting of a music video entitled “United Breaks Guitars.” Singer, songwriter Dave Carroll was sitting in a United Airlines plane while his beloved Taylor guitar was being loaded in the luggage compartment. He looked out and saw the baggage…
My Experience with Stephen Fairley and The Rainmaker Institute
The Rainmaker Institute, headed by Stephen Fairley, is a law firm marketing “school” of sorts, where you can learn how to promote your firm primarily with Internet marketing. I’ve never attended one of the paid “Retreats” offered by The Rainmaker Institute, but on two occasions I have attended MCLE functions such as the California Solo and…
You’re Not Alone — Everyone Gets Some Crazies
I genuinely thought I was part of some long-term punking. I get so many calls from people wanting to hire me who use the same lines to try to get me to take the case. I can’t tell you how many times I’ve heard, “I have a slam-dunk case that is going to make some…
Just How Scary Am I? — Wacky Big Firm Behavior
Oh, the wacky, wacky things big firms do. My firm just took over a business litigation matter that has been going on for about eight months. It’s the usual nonsense where my client left a company and the company doesn’t want him to compete, so it is claiming he took trade secrets. I’ve had probably…